Ash & Ember in the Aferi square glass jar with ivory label and oxblood tamper seal

African spice blend · Barbecue rub

Ash & Ember

Smoked PaprikaCoffeeBaobab

Smoked paprika and coffee bring a darker edge. Jaggery adds sweetness and baobab brings a tart note.

Reach for it with
Mushrooms, chicken and steak.

Tell me when it launches

Launching first in Kenya. Join the list for the release date, final prices and delivery details.

Make something with it
Grilled portobello mushrooms and sliced steak with a dark spice crust
Serving inspiration

At your table

Coffee-crusted mushrooms & steak

Smoked paprika and coffee bring a darker edge. Jaggery adds sweetness and baobab brings a tart note.

Start with
Portobello mushrooms or steak, a little oil and Ash & Ember.

  1. Brush the mushrooms or steak with a little oil and coat lightly with the rub.
  2. Cook on the grill or in a hot pan, taking care not to burn the spice coating.
  3. Slice and bring to the table with roast vegetables or a simple salad.

A serving idea to try. Blend quantities and the finished recipe will be refined in cooking trials.

“Sometimes I miss the taste of home. Aferi started with that feeling—and the wish to discover more of what our continent has to offer.”

Why I started Aferi

An invitation

Come to the table.

Remarkable flavour. A richer table.
A more connected world. This is Aferi.